We have just put the finishing touches on our annual strategic plan progress report to our Board of Directors. It is an exciting snapshot of our achievements in 2009.
The fact that we were able to make huge strides on an ambitious agenda is all the more remarkable given resource constraints and the tough economic climate.
There are far too many activities to recount here so I will only mention the highlights:
Leadership in Advocacy — reducing or eliminating exposure to environmental carcinogens: In 2009, 10 more municipalities adopted bylaws banning the sale and use of pesticides for cosmetic purposes (now 28 in total), and another 12 are considering legislation. The Society and a coalition of health and environmental groups will continue to drive this initiative until we have safer homes, workplaces and communities in all parts of the province (Provincial government, are you hearing us?)
Cancer Prevention Centre at UBC: In 2009 some groundwork was done to establish the Cancer Prevention Centre, in association with the Canadian Cancer Society Chair in Cancer Primary Prevention. The university was enthusiastic and there is public support for additional prevention resources behind us.
What else is on the horizon?
- An emphasis on empowering individuals, families and communities affected by cancer to enhance their capacity to thrive. We’re shifting our emphasis to be more responsive to the needs of the growing number of survivors.
- A major commitment to construct a lodge in the Prince George by 2012, coincident with the opening of the new BC Cancer Agency clinic.
- Progress in the development of a BC and Yukon research investment strategy with other key research stakeholders for a more efficient and effective approach to sharing resources.
- A focus on our volunteers and how they are critical to the delivery of services, fundraising activities and event logistics. We’re envisioning a broader role that will see volunteers become ambassadors.
- A refreshed approach to marketing that draws on our strengths as the cancer charity that makes the biggest difference will help us to boldly position the Canadian Cancer Society as the charity of choice.
So, how are we doing? We’d love to hear from you.